find. connect. decode.

We specialize in finding relevant dots (i.e. data), connecting them to uncover consumer insights, and decoding them to provide “big picture” foresights. This is easier said than done. Take a look at the examples in the insights and foresights sections to find out how we do it.

And we have done it for many leading business and not-for-profit organizations from different industries:

  • Banking and finance

  • Food and beverage

  • Media and entertainment

  • Sports and wellness

  • Telecommunications

inspire.

Our consumer insights and foresights have helped our clients solve a wide range of business and marketing challenges:

  • Can exclusivity and inclusivity co-exist?

    In the current world where “inclusive” is a new buzz word, the insights from our ongoing brand tracking research have helped an exclusive luxury brand embrace and showcase inclusivity while maintaining its core brand essence.

  • Don’t jump on the bandwagon!

    Our corporate social responsibility research has helped a leading entertainment company re-prioritize its CSR focus from environmental protection (about which everybody else is banging on) to racism, gender equality, and other social issues, which prove to be more valuable for the brand.

  • Too much creativity can hurt

    Too much creativity can dilute a brand's core values. If customers feel like the brand is constantly coming up with new products that they don’t need, they might not take the brand seriously. This is what our new product test found out for a leading F&B company in Hong Kong.

  • Don’t just show and tell!

    In a recent marketing event experience study, we learned that participation in workshops is 3 times more effective than just “show and tell” in marketing events in terms of driving the desired brand response.

  • Price to win

    When business is not good, more often than not, many companies would lower prices in order to get more customers. Our pricing research actually suggested the opposite for a struggling kids education business in China, and it worked!

the dotwise experience.

The dotwise team has good understanding of our industry and really knows how to “connect the dots” to uncover inspiring insights. Daniel’s experience and approach to consumer research makes him an exceptional consumer insight professional.

Director, Customer Insights, Leading Global Insurance Company