beyond Q&A.

Many marketers mistakenly believe market research is just about getting consumers to provide answers to our questions, which is actually just the tip of the iceberg.

dotwise offers customized consumer research solutions, employing a combination of:

  • Focus groups

  • In-depth interviews

  • Surveys (online, telephone, and face-to-face)

  • In-home observations

  • Desk research, and many more

We use these tools to do the “Q&A” and “locate the dots”. But, it doesn’t stop there – we go deep and beyond Q&A to discover what’s under the surface.

so what?

Consumers can provide answers to our questions, but more often than not, they are just data without much meaning.

Is this the kind of “insights” you often get?

I spend at least $100 on in-game items every week.

My favorite song is “Live In The Moment”.

I play with the claw machines whenever I see them.

I am interested in virtual asset investment.

Do you often get generic behavorial answers or data and not know what insight you can make out of them?  This is where our dot-connecting skills come in to find the “so what” behind the data for your business.