onward and upward.
Traditional analytics and insights have limitations. They just tell you what happened, and sometimes why it happened. That’s why most marketers only make decisions based on the past, and not THE FUTURE.
At dotwise, we employ different techniques in spotting new trends and signals to help you gain a sneak peek of the future:
Trend scouts
Media scanning
Social listening
Expert interviews, etc.
outside in.
We take an outside-in approach that integrates insights with emerging consumer trends and signals in order to provide the foresights to help you move onward and upward.
For example, in the luxury sector, the definition of “luxury”, especially for the young generation, has evolved from possession to self-expression and from superiority to simplicity.
What’s next?
We have discovered a number of new trends in the luxury sector, which are impacting how consumers perceive and select luxury brands and how much they are willing to spend.
Contact us for a discussion about the emerging trends in your industry and what they could mean for your brand.